It is clear that the current business environment has changed fundamentally over the past several years. Major transformations were well underway prior to the global pandemic, but the latter and the ensuing global recession made the business landscape even more extraordinary. This paper...

People who contract foodborne illness can become sick, hospitalized, and can even die. Food irradiation is a proven technology that can eradicate 99% of foodborne illness sources. With expected growth in irradiation-treated foods, consumers’ attitude toward and willingness to purchase...

A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model...

Presents a conceptual model that examines the determinants of the internationalization process of franchise systems. The basic assumption of the model is that the internationalization decision is essentially a cost/benefit assessment that is filtered through the perceptions of top management....

The study proposes and tests a model of consumer bank choice behavior in a south eastern city in the USA, based on the economics of information theory. The model expands the domain of inquiry beyond the initial level attributes to the first‐order latent construct and the second‐order...

Purpose: This study provides a retrospect of Asia Pacific Journal of Marketing and Logistics (APJML) for the 27-year period between 1993 and 2019. Design/methodology/approach: This study uses the Scopus database to identify the most-cited APJML articles and most prolific authors, institutions...

Purpose: The purpose of this study is to map the development of articles published, citations, and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983–2019. Design/methodology/approach: This study uses the Scopus database to identify the most-cited MIP articles...