Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Purpose – The article aims at contributing to a better understanding of the interdependence between supply management and the strategic position of the buying firm. Design/methodology/approach – The research follows a qualitative analysis of two cases: Adira, a family‐owned manufacturer of...

Purpose – This study aims to map scientific knowledge in industrial marketing. Design/methodology/approach – The research was conducted on the basis of a quantitative and descriptive research using scientometric analysis based on scientific records. It analyzes more than 14,000 scientific...

Purpose – The paper aims to develop an understanding of the port wine sector from a relational, holistic, and dynamic perspective. Design/methodology/approach – The research adopted a qualitative methodological approach. Primary data were collected through semi‐structured interviews. The...

Este artigo explora a especificidade conceptual da sociologia do comportamento económico, enquanto alternativa à orientação dominante da sociologia económica. Ancorada na tradição da Teoria Social clássica, que recupera e atualiza, a sociologia do comportamento económico aborda...

This study examines cultural factors influencing brand building strategies in the Chinese market. Our purpose is to investigate what Chinese consumers value in a brand, examining consumer behavior as well as manufacturers and their business strategies to respond to customers. Findings show a...

In this paper I will attempt to clarify the notion of corporate criminal responsibility. My analysis is based upon the case of the Herald of Free Enterprise. In the theoretical and practical debate about this case I will analyse the legal difficulties around the notion of corporate criminal...

Securitization is the process whereby financial assets are pooled together, with their cash flows, and sold to a specially created third party that has borrowed money to finance the purchase. The borrowed funds are raised through the sale of securities, in the form of debt instruments, into the...

This article was written as a tribute to Professor Ronald Coase. It acknowledges his scholarly contributions to understanding the existence and boundaries of the firm, and the role of legal rules in organizing economic activity. It also recognizes the reflexivity, realism, simplicity and wit...

A crise da União Europeia (UE) é analisada à luz do resgate de Portugal. Aplicando o método histórico, são explicadas as causas da situação portuguesa no quadro da Globalização e da evolução da União Europeia. A crise financeira mundial explicitou as debilidades da construção...