This research study addresses the complex interaction in between advertising and marketing capabilities, financial … research study discovers the reliable moderation of CRM in the connections amongst marketing alignment, value development … of marketing abilities on financial end results and offer useful understandings for Jordanian SMEs in the solution sector …

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward … Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a … and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It …

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective … -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative … Artificial Intelligence -- Chapter 5: Transformative Marketing with Machine Learning (ML) -- Chapter 6: Transformative Marketing …