Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups...

This article provides insights into the sales and advertising operations and characteristics of direct marketing enterprises in New Jersey. Sales data are analyzed with respect to the number of acres planted, related products, products sold that were grown by marketers, and organic produce. The...

New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible...

The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program attempts to create consumer awareness through billboards, radio and television advertising, special promotions, and distribution of attractive point-of-purchase materials. This study empirically...

The study presents a modified market analysis approach which could be very useful for those firms with limited available resources for that purpose.

A general model for spatially separated markets is used to find the effects of transportation rates on interregional competition in agriculture. The results show that producers are affected much more than consumers, especially producers in the importing region. The solution is sensitive to the...

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate...