Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other...

According to several surveys organic products widely meet consumers demand, but the corresponding market share in Germany is less than 2,5 %. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform...

The aim of this paper is to analyse the retail prices of premium German white wines sold in the Scandinavian countries. German white wines account for approximately 5-6 per cent of the total sale of wines – both red and white wines - in Denmark, Norway and Sweden. However, the market...