This paper develops and tests different theoretical models of competition in a vertically linked market assuming different production arrangements for retailer private label brands (PL). We then empirical estimate retailer manufacturer competitive behavior based on best-fit games and determine...

The purpose of this paper is to examine the impact of bilateral imperfect competition between processors and retailers and of import supply on optimal advertising intensity, advertising expenditures, and checkoff assessment rates. First, comparative static analyses were conducted on the newly...

Though numerous researchers have analyzed the effects of socioeconomic factors on food-away-from-home (FAFH) consumption, little is known about how household composition will affect China’s FAFH patterns. This study focuses on the effects of household composition along with income and...

The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...

Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster.

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

With increasing frequency consumer studies are supplementing demographic and price variables with responses to an extended set of Likert-scale questions to elicit information on consumer motivations and attitudes. Principal compo­nent analysis (PCA) is a statistical tool that reduces a large...

What makes consumers buy, or what causes them not to buy, has long been the subject of research, and today it is a well worn topic of conversation. Agricultural economists are professionally concerned with consumers' demand for food and the motivation of their choices. Through the years,...