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Mensch und Künstliche Intelligenz : Herausforderungen für Kultur, Wirtschaft und Gesellschaft
Brandstetter, Nicole (ed.); Dobler, Ralph-Miklas (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012625192
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Marketing in university-industry technological collaboration : communication and research commercialization
Grzegorczyk, Malgorzata A. - 2021
Persistent link: https://www.econbiz.de/10012625244
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Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa - 2022
Persistent link: https://www.econbiz.de/10012630765
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Growth : building a successful consultancy in the digital age
O'Mahoney, Joe - 2022
"Nearly half of small consultancies fail within their first five years, but over 250 are sold every month. How do you ensure you are in the right group? How can you successfully grow a consulting firm? How do you maximise the value of your consultancy for an exit? This is the first...
Persistent link: https://www.econbiz.de/10012632109
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Green marketing in emerging economies : a communications perspective
Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012650716
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Socially responsible consumption and marketing in practice : collection of case studies
Bhattacharyya, Jishnu (ed.); Balaji, M. S. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012656164
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Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
Bilgin, Mehmet Huseyin (ed.); Danis, Hakan (ed.);  … - Eurasia Business and Economics Society / Conference …; … - 2020
marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification … in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities … - Poland Case Study -- Forms of Control of Advisory Contracts in Small Businesses: Case of Poland -- Marketing: Underestimated …
Persistent link: https://www.econbiz.de/10012657871
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Strategic innovative marketing and tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Kavoura, Androniki (ed.); Kefallonitis, Efstathios (ed.);  … - International Conference on Strategic Innovative … - 2020
Persistent link: https://www.econbiz.de/10012662194
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Big data analytics : applications in business and marketing
Chaudhary, Kiran (ed.); Alam, M. Afshar (ed.) - 2022 - First edition
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of analysis. As the subject itself is very mathematical and full of expressions...
Persistent link: https://www.econbiz.de/10012668270
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Marketing : Grundlagen für Studium und Praxis
Bruhn, Manfred - 2022 - 15., überarbeitete und erweiterte Auflage
Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die … Marketing, Data Science in der Marktforschung, Online-Vertriebskanäle, Social Media-Kommunikation u.a.m. wurden um aktuelle …
Persistent link: https://www.econbiz.de/10012669089