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Purpose: The primary purpose of this study is to investigate the image transfer and its effects on exhibitors’ behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from exhibitors’ perspective and the...
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"This book provides a snapshot of the COVID-19 pandemic situation from the perspective of the tourism, aviation and hospitality industries. The book analyzes the challenges and possible strategies for recovery to meet the urgent needs of the industry to deal with this catastrophic health crisis....
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