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What does it say and who said it? : the contingent effects of online word of mouth in China
Luo, Biao; Zhang, Zheyu; Liu, Yong; Gao, Weihe - In: Nankai business review international 7 (2016) 4, pp. 474-490
Persistent link: https://www.econbiz.de/10011703320
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Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong; Teichert, Thorsten; Rossi, Matti; Li, Hongxiu; … - In: Tourism management : research, policies, practice 59 (2017), pp. 554-563
Persistent link: https://www.econbiz.de/10011643325
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
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Media coverage of climate change and sustainable product consumption : evidence from the hybrid vehicle market
Chen, Yubo; Ghosh, Mrinal K.; Liu, Yong; Zhao, Liang - In: Journal of marketing research 56 (2019) 6, pp. 995-1011
Persistent link: https://www.econbiz.de/10012177775
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Evolving customer expectations of hospitality services : differences in attribute effects on satisfaction and re-patronage
Hu, Feng; Teichert, Thorsten; Liu, Yong; Li, Hongxiu; … - In: Tourism management : research, policies, practice 74 (2019), pp. 345-357
Persistent link: https://www.econbiz.de/10012128673
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Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
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Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng; Liu, Yong; Viswanathan, Siva - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
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Big data for big insights : quantifying the adverse effect of air pollution on the tourism industry in China
Fan, Wenjie; Li, Yijing; Upreti, Bikesh Raj; Liu, Yong; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1947-1966
Persistent link: https://www.econbiz.de/10013391041
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How incumbents beat disruption? : evidence from hotel responses to home sharing
Liu, Jianwei; Xie, Karen; Chen, Wei; Liu, Yong; Sun, Yunlong - In: Production and operations management : the flagship … 32 (2023) 9, pp. 2758-2774
Persistent link: https://www.econbiz.de/10014369454
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On the development of Fintech in Asia
Yong, Liu - In: Proceedings of the Second International Forum on …, (pp. 1-30). 2023
Persistent link: https://www.econbiz.de/10014321222