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Die Bundesliga im Internet : Sieger und Verlierer einer Inhaltsanalyse der Webauftritte der 1. Fußball-Bundesliga in der Saison 2005/2006
Gey, Thomas (contributor) - 2006
Persistent link: https://www.econbiz.de/10003635413
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A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella; Martín-Consuegra, David; Estelami, Hooman - In: Electronic commerce research 16 (2016) 3, pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
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The diversity of marketing activities on the websites of Polish dairy cooperatives
Strzębicki, Dariusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10010496311
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Building a corporate identity using corporate social responsibility: a website based study of Indian banks
Fatma, Mobin; Rahman, Zillur - In: Social Responsibility Journal 10 (2014) 4, pp. 591-601
information displayed on the websites and annual reports of the bank. Design/methodology/approach – A content analysis approach … information with the help of their websites. The dimensions and sub-dimensions are classified on the basis of stakeholder …
Persistent link: https://www.econbiz.de/10015022167
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Investigating casino event management integration : the case of East and South Asia casinos
Huang, Tzu-Wei; Tseng, Wan-Yu; Lin, Jing-Yao; Tay, … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 3 (2017) 1, pp. 42-46
Persistent link: https://www.econbiz.de/10011892703
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Impact of social media on small businesses
Jones, Nory; Borgman, Richard; Ulusoy, Ebru - In: Journal of small business and enterprise development 22 (2015) 4, pp. 611-632
Persistent link: https://www.econbiz.de/10011434661
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"We want to offer you peace of mind" : marketing of transnational commercial surrogacy services to intended parents
Gezinski, Lindsay B.; Karandikar, Sharvari; Levitt, Alexis - In: Health marketing quarterly 34 (2017) 4, pp. 302-314
Persistent link: https://www.econbiz.de/10011791306
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A two-level evaluation of mobile travel websites using the visitor experience and the brand presentation
McCabe, Mary Beth; Weaver, Richard - In: International journal of management and marketing … 13 (2020) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012491943
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What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612