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101
The online store and the role of the brand in online shopping
Dhar, Ravi
;
Wittink, Dick R.
- In:
Managing customer relationships : a strategic framework
,
(pp. 472-479)
.
2004
Persistent link: https://www.econbiz.de/10002185490
Saved in:
102
The measurement of industry advertising effects
Schultz, Randall L.
;
Wittink, Dick R.
-
1974
Persistent link: https://www.econbiz.de/10002792973
Saved in:
103
Recursive models for forecasting seasonal processes
Reinmuth, James E.
;
Wittink, Dick R.
- In:
Journal of financial and quantitative analysis : JFQA
9
(
1974
)
4
,
pp. 659-684
Persistent link: https://www.econbiz.de/10002679562
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104
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
105
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 515-538)
.
2001
Persistent link: https://www.econbiz.de/10001690286
Saved in:
106
Market structure and industry influence on profitability
Bass, Frank M.
;
Cattin, Phillippe J.
;
Wittink, Dick R.
- In:
Strategy + structure
,
(pp. 181-197)
.
1977
Persistent link: https://www.econbiz.de/10001879355
Saved in:
107
Pooling issues and methods in regression analysis with examples in marketing research
Bass, Frank M.
;
Wittink, Dick R.
- In:
Journal of marketing research : JMR
12
(
1975
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10001879463
Saved in:
108
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
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109
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
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110
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 411-434)
.
1999
Persistent link: https://www.econbiz.de/10001444737
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