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The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain

Moutinho, Luiz; Davies, Fiona; Deng, Shengliang; Miguel … - In: International Journal of Bank Marketing 15 (1997) 3, pp. 99-105

is crucial, and is also changing. In particular, managers are expected to take a lead in marketing activities. A …, strategic autonomy of the branch and business development through increased marketing ability, as important building blocks for …

Persistent link: https://www.econbiz.de/10014760269

Corporate identity and private banking: a review and case study

Balmer, John M.T.; Stotvig, Snorre - In: International Journal of Bank Marketing 15 (1997) 5, pp. 169-184

Provides an introduction to corporate identity management; gives an overview of the private banking sector both in the UK and overseas and, using a case study focusing on the private bankers Adam and Co., describes the elements forming that bank’s corporate identity. These elements were...

Persistent link: https://www.econbiz.de/10014760273

Marketing in Action

In: International Journal of Bank Marketing 5 (1987) 5, pp. 2-71

This special issue contains selected extracts from Marketing and Selling Bank Services , a learning resource from MCB … University Press designed to help practising bank managers to refine and apply bank marketing skills. Competition in financial … services is growing and an organisation's ability to market and sell its services is essential for success. Marketing …

Persistent link: https://www.econbiz.de/10014760447

Media Use and Gender Differences: Retailing Strategies for Bank Marketers

Stern, Barbara B. - In: International Journal of Bank Marketing 6 (1988) 2, pp. 20-30

Male/female differences in financial media use are discussed. Using proprietary and academic studies, current knowledge about print and electronic sources of information favoured by upscale and downscale segments is summarised. Consumer goods retailers now entering the banking market use...

Persistent link: https://www.econbiz.de/10014760455

Tracking Systems in Financial Services: The Integration Role in Marketing Planning

Martin, John - In: International Journal of Bank Marketing 6 (1988) 2, pp. 48-61

The problem of multi‐branch and multi‐functional financial service organisations in obtaining timely and actionable information in a manner that can enhance co‐ordination among operational units and personnel is addressed. Tracking systems are proposed as a vehicle for improving...

Persistent link: https://www.econbiz.de/10014760458

Handbook of Marketing and Selling Bank Services

Cheese, John; Day, Abby; Wills, Gordon - In: International Journal of Bank Marketing 6 (1988) 3, pp. 3-186

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the … role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions …

Persistent link: https://www.econbiz.de/10014760460

Banking Behaviour in an Arabian Gulf Country: A Consumer Survey

Yavas, Ugur - In: International Journal of Bank Marketing 6 (1988) 5, pp. 40-48

This is a report of a survey examining key aspects of Saudi Arabian banking behaviour such as a bank's experience, reputation, service, personnel quality, location. The services that account‐holding customers use are examined and their satisfaction with financial, social and security risks are...

Persistent link: https://www.econbiz.de/10014760469

Turning Information into a Strategic Marketing Weapon

Pottruck, David S. - In: International Journal of Bank Marketing 6 (1988) 5, pp. 49-56

In this article the author considers the role of information in the development of marketing programmes. He highlights …

Persistent link: https://www.econbiz.de/10014760470

Where US Banks Need Marketing Training

Michell, Paul; Lung, Lauren - In: International Journal of Bank Marketing 7 (1989) 1, pp. 28-31

A study of New York corporate banking is described. Twelve major marketing issues are identified and the role of … marketing training in providing banks with the managerial proficiency for tackling them is assessed. Training is seen by banks … to be of particular value in developing marketing plans and competitive strategies, for improving presentation skills and …

Persistent link: https://www.econbiz.de/10014760476

Marketing Bank Services: An Analytical Model for a Trust Referral Programme

Kauffman, Craig L.; Yucelt, Ugur - In: International Journal of Bank Marketing 7 (1989) 2, pp. 28-31

A marketing programme for the financial services industry is presented and, specifically a model developed which could …

Persistent link: https://www.econbiz.de/10014760481