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Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo; Khliefat, Aahed; Alzghoul, Yahya A.; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
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Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
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The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar; Amir, Huma; Ahmed, Masood - In: Journal of marketing for higher education 34 (2024) 1, pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
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The educational placebo effect : branding higher education benefits student learning
Esteky, Sina; Kalati, S. H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
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Preference formation in demand for live theatre
Throsby, Charles D.; Severn, John R.; Petetskaya, Katya - In: Journal of cultural economics 48 (2024) 2, pp. 285-310
Persistent link: https://www.econbiz.de/10014566973
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You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida; Elsharnouby, Tamer H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
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Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer; Aktan, Murat; Baber, Hasnan; Nawaz, Shahid - In: Journal of marketing for higher education 34 (2024) 1, pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
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Framing effects in consumer expectations surveys
Pavlova, Lora - 2024
In a randomized experiment embedded in a survey, I test the effects of variations in question wording and format on consumer response behavior and the corresponding inflation expectations. To this end, survey participants from a representative sample of German consumers are broken down into four...
Persistent link: https://www.econbiz.de/10014566989
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The impact of motivation, attitude, quality, availability, and advertisement on the purchase intention for fashion clothing
Mgiba, Freddy Marilahimbilu; Koopman, Aaron - In: African journal of business and economic research : AJBER 18 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014567025
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Do government-based customers promote green innovation? : evidence from China
Gong, Guangming; Yang, Ni; Yang, Ming; Xiao, Liang - In: Emerging markets, finance & trade : a journal of the … 60 (2024) 9, pp. 2081-2095
Persistent link: https://www.econbiz.de/10014567148