The aim of this paper is to propose, test and validate a model of consumers` continuance intention to buy online as a main function of affective attitude towards using the Internet for purchasing goods and services and the overall satisfaction towards the decision of buying online. The...

Online marketing techniques have been adopted by Romanian Small and Medium Enterprises to different extents. While some online marketing techniques are more popular than others, the general perception towards the usefulness of using them is favourable. Moreover, most of Romanian SME`s initial...

When buying online consumers fear for the security of their financial data and the privacy of their personal information. These two fears summed up gives researchers the perceived risk of an online transaction. The influence of perceived risk on consumers’ intention to buy online has been...