Modeling the impact of normative beliefs in the context of online buying: Direct and moderating effects
Year of publication: |
2012
|
---|---|
Authors: | Claudia, Iconaru |
Published in: |
Romanian Economic Journal. - Facultatea de Relatii Economice Internationale. - Vol. 15.2012, 44, p. 243-262
|
Publisher: |
Facultatea de Relatii Economice Internationale |
Subject: | normative beliefs | online buying | structural equation modeling | direct effects | moderating effects |
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