Unlike many markets where a fierce competition exists between hundreds or, some-times, thousands of competitors, the public services sector (waste management, pro-vision of water, district heating, gas, electricity or public transportation etc) often face quasi-monopoly situations when very few...

This article aims at exploring whether and how brand extensions are a suitable strategy for branding commodities. The extant literature has focused on line and brand extensions for differentiated products, without providing rewarding results on the use of brand extensions for commodities. The...

The paper focuses on examining interrelations between store image, CSR activities and CSR perception. Using structural equations modeling two models of shaping the perception of CSR were compared. The research concerning a retailing chain including 230 individual customers showed that it is a...

Uluslararası rekabetin yoğunlaştığı günümüzün piyasa koşullarında Türkiye'deki eğitim sektöründe faaliyet gösteren KOBİ'lerin uluslararası piyasaya açılması ve giriş yapılan ülkelerin piyasalarında başarılı olma stratejilerinin neler olduğunun ortaya konulması bu...

We perform a systematic literature review on academic papers in tourism marketing and consumption in ISI Current Contents. Based on 617 academic papers from 2001 to date, we perform content analysis in a grounded-theory methodological approach and map the field of tourism marketing and...

There is an ongoing debate over whether or not a trademark is “property,” and what the appropriate boundaries of such a property right might be. Some scholars assert that rules and justifications developed to handle rights in real property are generally a poor fit for intellectual property...

If an upstream manufacturer can use coupons to price discriminate, the downstream retailer can also use coupons to price discriminate. In doing so, the retailer takes a share of the price discrimination profit from the manufacturer. To gain a larger profit share, the retailer has an incentive to...

Data from a longitudinal study into the key management success factors in the fair trade industry provide insights into the essential nature of inter-organizational alliances and networks in creating the profitable and growing fair trade market in the UK. Drawing on three case studies and...