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Proposing a sales performance motivational framework for B2B sellers in services firms

Rodríguez, Rocío; Roberts-Lombard, Mornay; Høgevold, … - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-14

must maintain seller motivation throughout the B2B services sales process, which is usually hard and may involve …

Persistent link: https://www.econbiz.de/10014525645

Film tourism in Spain: Destination awareness and visit motivation asdeterminants to visit places seen in TV series

Vila, Noelia Araújo; Fraiz Brea, José Antonio; De … - In: European Research on Management and Business Economics … 27 (2021) 1, pp. 1-11

antecedents of travel decisionswere considered: destination awareness and visit motivation. To this end, quantitative … viewers' decisions to visit a destination theyhave seen in a TV series. More specifically, two aspects acknowledged as …

Persistent link: https://www.econbiz.de/10014525703

Is sales tax included in the price? Consumer inattention and price competition

Shy, Oz - 2024

Sales tax is generally not included in the advertised price quoted to consumers in the United States. In contrast, value added taxes (VAT) are embedded into the price in most other countries. This article investigates how the two different pricing structures and consumers' decision-making...

Persistent link: https://www.econbiz.de/10014581749

Understanding the forced adoption of an AI-based health code system in China

Yuan, Jingbo; Shah, Sayed Kifayat; Popp, Jozsef; … - In: Amfiteatru Economic Journal 26 (2024) 66, pp. 550-567

With the growth of technology and the exigency to continuously improve their socioeconomic position, users must gradually adopt new AI-based solutions. However, users may experience dissatisfaction and frustration when faced with the replacement of previous systems. To bridge this gap, this...

Persistent link: https://www.econbiz.de/10014632129

Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’

Karbowski, Adam - In: Kwartalnik Nauk o Przedsiębiorstwie 11 (2009), pp. 61-65

The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful Polish health campaign which promotes milk drinking among Polish children. At the very beginning the case of Polish campaign is briefly presented in order to facilitate...

Persistent link: https://www.econbiz.de/10011430636

Intangible Investment and Human Resources. The New WIFO Taxonomy of Manufacturing Industries

Peneder, Michael - 1999

Statistical cluster techniques are applied in the development of two new taxonomies of manufacturing industries. The first focuses on the distinction between exogenous, location dependent comparative cost advantages, such as the relative abundance of capital or labour, and endogenously created...

Persistent link: https://www.econbiz.de/10011435047

Online ad auctions: An experiment

McLaughlin, Kevin; Friedman, Daniel - 2016

A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey- Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman et al. (2007) seem to...

Persistent link: https://www.econbiz.de/10011438427

De-Targeting: Advertising an Assortment of Products to Loss-Averse Consumers

Karle, Heiko; Peitz, Martin - 2016

inferences about a consumer's preferred product category and offer advertising firms the possibility to target their ads to match … the consumer's taste. Such targeting reduces overall advertising costs and, as a direct effect, increases industry profits … intermediary deliberately informs about some products and their price quotes from outside a consumer's preferred product category. …

Persistent link: https://www.econbiz.de/10011441885

Marketing suggestions for multi-religious tourism development: The case of Thessaloniki

Zouni, Georgia; Digkas, Dimitrios - In: Journal of Tourism, Heritage & Services Marketing 5 (2019) 2, pp. 36-42

Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This...

Persistent link: https://www.econbiz.de/10012196378

Drip pricing and its regulation: Experimental evidence

Rasch, Alexander; Thöne, Miriam; Wenzel, Tobias - 2020

reveals significant effects: With drip pricing, consumer surplus is lower, and seller profits are higher. When there is … offer. Bertrand competition also leads to higher consumer surplus and lower firm profits in this case. Hence, our results …

Persistent link: https://www.econbiz.de/10012287926