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Stock market return and risk profile in the European banking sector

Pažický, Martin - In: International journal of financial innovation in … 2 (2018) 2, pp. 99-127

Persistent link: https://www.econbiz.de/10011999420

Renditeeffekte beim Ankauf von Unternehmensanleihen in Deutschland : ein Kommentar zum Corporate Sector Purchase Programme (CSPP) der EZB

Mietzner, Mark; Göbell, Moritz; Schiereck, Dirk - In: Perspektiven der Wirtschaftspolitik : eine Zeitschrift … 19 (2018) 4, pp. 331-344

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Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

Local or external databases in Android programming : a practical comparative study

Bibicu, Dorin; Moraru, Luminiţa; Moldovanu, Simona - In: Analele Universităţii Dunărea de Jos Galaţi / 1 24 (2018) 1, pp. 28-32

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Using a mobile gaming app to enhance accounting education

Seow, Poh-Sun; Wong, Suay-Peng - In: Journal of education for business 91 (2016) 8, pp. 434-439

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Quantitative easing in the Euro Area

Urbschat, Florian; Watzka, Sebastian - 2017

We examine the effects of the Asset Purchase Programme (APP) gradually introduced by the European Central Bank from … September 2014 onwards. Studying the short-term reaction of financial markets after APP press releases, we analyse the … declining degree to which the ECB surprised markets and the increasingly burdensome institutional set-up of the APP. Moreover …

Persistent link: https://www.econbiz.de/10011641961

Eine App für den digitalen Kundendialog

Lüffe, Anna; Lutz, Sven - In: HMD : Praxis der Wirtschaftsinformatik 52 (2015) 302, pp. 249-256

Der Kundendialog ist im Wandel. Nicht nur Kunden und ihre Ansprüche und Wünsche ändern sich, sondern auch die Kommunikationskanäle.Fast-moving Consumer Goods und Me-Too Produkte erschweren außerdem eine Kaufentscheidung nach objektiven Produkteigenschaften. Es sind viel mehr...

Persistent link: https://www.econbiz.de/10011290997

A different perspective on consumer engagement : exploring the experience of using health apps to support healthier food purchasing

Flaherty, Sarah Jane; McCarthy, Mary; Collins, Alan M.; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 310-337

Persistent link: https://www.econbiz.de/10012178444

Using tracking technology to improve marketing : insights from a historic town in Tasmania, Australia

McKercher, Bob; Hardy, Anne; Aryal, Jagannath - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 823-834

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The influence of technology payment adoption in satisfaction : a study with restaurant consumers

Furtado, Nilton Gomes; Furtado, Julia Vasconcelos; … - In: International journal of business excellence : IJBEX 21 (2020) 2, pp. 209-230

Persistent link: https://www.econbiz.de/10012225352