Purpose: This paper aims to reflect on relevance of business-to-business research based on Van de Ven’s (2007) engaged scholarship model. Design/methodology/approach: The paper is a reflection of the current state and potential future research avenues. Findings: The paper highlights that...

Purpose: As a great deal of strategy execution takes the form of strategic projects, how you align these projects ultimately determines the success or failure of your strategy. Here, we discuss four executive challenges executives need to tackle to successfully manage a strategy in a...