The paper is aimed at analyzing and determining whether the strategy of differentiation through introducing a new innovative product, „Easy Leasing“ results in the competitive advantage in the market. By means of new technological achievements, the „Easy Leasing“ product allows a more...

The paper is aimed at establishing managers’ motives for the transformation of a non-profit organization into a for-profit organization on the example of micro- credit organization (MCO), as well as managers’ views on whether the MCO transformation from a non-profit into a for-profit one...

The goal of the paper is to analyze the influence of leasing company image on the volume of sales of leasing service. The paper points to the significance of a company image in modern business, where image gains an extreme significance in buyer’s final decision-making on accepting leasing...