Although progress has been made in understanding market‐driven businesses from a theoretical perspective, relatively few empirical studies have addressed the capabilities needed to become market‐driven and the performance advantages accruing to firms possessing these capabilities. One of the...

Reports on a study into the company turnaround process in the Australian heavy engineering industry. Provides insights into the company regeneration phenomenon with particular emphasis on the marketing approaches taken by turnaround companies. The methodology employed in the study is qualitative...

Purpose – To reflect on the stewardship of Marketing Intelligence & Planning ( MIP ) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach – A viewpoint contribution from the past, present and future editors of MIP , with...

Purpose – This paper aims to explore how segmentation is often undertaken in practice, highlighting problems commonly encountered. It is based on the deregulated and highly competitive UK market for energy, namely gas and electricity supply. The case is appropriate for modules in marketing...

Purpose – This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption. Design/methodology/approach – The approach is based on a combination of personal observation and review of media reports on the...

Purpose – This paper aims to outline the challenges and tasks involved in a organising and marketing a new venture from conception to sales. It presents an interesting situation with which readers can identify and apply knowledge and skills associated with entrepreneurship and marketing and...

Purpose – The purpose of this study is to explore and conceptualize the process of how an emerging‐market firm develops a successful international brand. Design/methodology/approach – A qualitative case study approach was employed in this study. Two rounds of data collection were...

States that, despite the rhetoric in the literature concerning the importance of information in the market‐planning process, there is scant attention to the “life blood of the planning process” in the published work on company turnarounds. Addresses this problem through a study of...