Thomas, Michael J.; Crosier, Keith; Brennan, Ross; … - In: Marketing Intelligence & Planning 26 (2008) 1, pp. 7-10
Purpose – To reflect on the stewardship of Marketing Intelligence & Planning ( MIP ) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach – A viewpoint contribution from the past, present and future editors of MIP , with...