Uusitalo, Olavi; Mikkola, Toni - In: European Journal of Innovation Management 13 (2010) 1, pp. 24-45
Purpose – The purpose of this paper is twofold. First and most importantly, the paper aims to explain how Pilkington is able to revolutionize the flat glass industry. The modified design envelope model is applied to demonstrate the technological competence and especially strategic thinking...