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Unternehmensinszenierung : kreatives Abweichen von Erwartungen als Selbstinszenierungstechnik integrierter Unternehmenskommunikation
Pätzmann, Jens - 1993 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004191313
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Plädoyer für die Installation eines Dreigestirns
Pätzmann, Jens - In: Planung & Analyse : Zeitschrift für Marktforschung und … (1996) 1, pp. 20-21
Persistent link: https://www.econbiz.de/10007133306
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Die Zukunft der Werbeagenturen : strategische Planung als Innovationsmotor
Botzenhardt, Florian; Pätzmann, Jens - 2012
Persistent link: https://www.econbiz.de/10013516215
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The devil’s advocate : an archetypical role needed in startup teams
Robertson, Vanessa; Pätzmann, Jens - 2024
Persistent link: https://www.econbiz.de/10014469259
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Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
Schallmo, Daniel (ed.); Pätzmann, Jens (ed.);  … - 2023
1. Clarifying the Field of Digital Entrepreneurship: Systematic Literature Review with Bibliometric Methods -- 2. Strategic Entrepreneurship in the Digital Era -- 3. Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs -- 4. Entrepreneurial Dynamic...
Persistent link: https://www.econbiz.de/10014428995
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Logo creation with archetypes : using archetypical shapes to design brand-compliant logos for start-ups
Steinecke, Sophie; Pätzmann, Jens - In: Entrepreneurship in the Digital Era : Case Studies, …, (pp. 117-146). 2023
Persistent link: https://www.econbiz.de/10014431388
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Archetypes and colours : findings of a quantitative study and their relevance for start-up brands
Pätzmann, Jens; Kübler, Claudius - In: Entrepreneurship in the Digital Era : Case Studies, …, (pp. 147-175). 2023
Persistent link: https://www.econbiz.de/10014431390
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Archetypical Roles in Startups : Eight Personality Traits You Need in Your Founding Team
Miller, Vanessa; Pätzmann, Jens - 2023
Part I: Team roles in startups -- Chapter 1: Introduction- Chapter 2: What is known about startup founding teams -- Chapter 3: Archetypical roles in social interactions -- Part II: The relevant archetypes for startup teams -- Chapter 4: Studying archetypical team roles- Chapter 5: The validated...
Persistent link: https://www.econbiz.de/10014226713