Sparks, Beverley A.; Bradley, Graham L.; Jennings, Gayle R. - In: Journal of Business Research 67 (2014) 1, pp. 2903-2910
Consumers sometimes have the right to exit a sales contract during what is known as a cooling-off period. Sales process research generally does not address cases when consumers withdraw from sales contracts during this period. Since securing product sales involves substantial marketing and sales...