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Beyond conjoint analysis: Advances in preference measurement

Netzer, Oded; Toubia, Olivier; Bradlow, Eric; Dahan, Ely; … - In: Marketing Letters 19 (2008) 3, pp. 337-354

Persistent link: https://www.econbiz.de/10005680455

Mobile promotions : a framework and research priorities

Andrews, Michelle; Goehring, Jody; Hui, Sam; Pancras, Joseph - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 15-24

Persistent link: https://www.econbiz.de/10011489455

Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection

Hui, Sam; Krishnamurthy, Parthasarathy; Kumar, Shiv; … - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 500-515

Persistent link: https://www.econbiz.de/10012294678

Sentiment deviations in responses to movie trailers across social media platforms

Hu, Ye; Chen, Ming; Hui, Sam - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 463-481

Persistent link: https://www.econbiz.de/10014334068

Challenges and opportunities in high-dimensional choice data analyses

Neik, Prasad; Wedel, Michel; Bacon, Lynd; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 201-213

Persistent link: https://www.econbiz.de/10003774251

Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008

Persistent link: https://www.econbiz.de/10003909342

Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.

Persistent link: https://www.econbiz.de/10003912905

Introduction to the special issue on business analytics

Bertsimas, Dimitris; Bradlow, Eric; Gans, Noah; Gupta, Alok - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1351

Persistent link: https://www.econbiz.de/10010381883

Oscillation in the dynamic consumer self-control process

Finnel, Stephanie; Bradlow, Eric; Reed, Americus, II - 2009

Persistent link: https://www.econbiz.de/10003842036

Structural Estimation of the Effect of Out-of-Stocks

Olivares, Marcelo - 2012

We develop a structural demand model that endogenously captures the effect of out-of-stocks on customer choice by simulating a time-varying set of available alternatives. Our estimation method uses store-level data on sales and partial information on product availability. Our model allows for...

Persistent link: https://www.econbiz.de/10013113814