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How FIEs may sustain competitive advantage in China : adapting marketing strategy by the use of Guanxi
Yuan, Xina; Kim, Sang Yong; Dai, Wanwen; Arnulf, Jan Ketil - In: Baltic journal of management 9 (2014) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10010246029
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Assessment of business strategy : implication for Indian banks
Bapat, Dhananjay; Mazumdar, Deepa - In: Journal of strategy and management 8 (2015) 4, pp. 306-325
Persistent link: https://www.econbiz.de/10011506035
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Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja; Townsend, Janell D.; Talay, M. Berk - In: Industrial marketing management : the international … 103 (2022), pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
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Integrated framework of strategic orientation, value offerings and new venture performance
Kumar, Sushil; Das, Satyasiba - In: Decision : official journal of Indian Institute of … 47 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012419152
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The impact of brand value on brand competitiveness
Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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Interdependence of company's industrial competitive position and its strategic orientation : a dynamic theoretical model
Gnjidić, Vladimir - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 103-122
Persistent link: https://www.econbiz.de/10012146995
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Inter-firm coopetition : the role of a firm's long-term orientation
Greven, Andrea Sarah; Fischer-Kreer, Denise; Müller, Jan; … - In: Industrial marketing management : the international … 106 (2022), pp. 47-57
Persistent link: https://www.econbiz.de/10014226221
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Assessment of business strategy: implication for Indian banks
Bapat, Dhananjay; Mazumdar, Deepa - In: Journal of Strategy and Management 8 (2015) 4, pp. 306-325
major factors: competition, cost, innovation and customer need. In terms of strategic preferences, the finding indicates … cost (16 percent), competition (15 percent) and service (13 percent). Originality/value – With the dominant preference for …
Persistent link: https://www.econbiz.de/10014906866
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Democracy in product design : consumer participation and differentiation strategies
Katona, Zsolt - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 359-394
Persistent link: https://www.econbiz.de/10011445836
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Optimal distinctiveness in the console video game industry : an exemplar-based model of proto-category evolution
Zhao, Eric Yanfei; Ishihara, Masakazu; Jennings, P. … - In: Organization science : a journal of the Institute for … 29 (2018) 4, pp. 588-611
Persistent link: https://www.econbiz.de/10011914461