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Identitying characteristics of consumers who frequently return apparel

Johnson, Kim; Kang, Minjeong - In: Journal of fashion marketing and management 13 (2009) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10003847728

Identitying characteristics of consumers who frequently return apparel

Johnson, Kim; Kang, Minjeong - In: Journal of fashion marketing and management 13 (2009) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10009868493

Identifying characteristics of consumers who frequently return apparel

Kang, Minjeong; Johnson, Kim - In: Journal of Fashion Marketing and Management: An … 13 (2009) 1, pp. 37-48

Purpose – This paper seeks to investigate relationships between apparel return behavior and fashion innovativeness, buying impulsiveness, and consideration of return policies of US consumers. Design/methodology/approach – A convenience sample of 246 undergraduates studying in the USA...

Persistent link: https://www.econbiz.de/10014868028

Decoding fashion advertising symbolism in masstige and luxury brands

Kim, Jae-Eun; Lloyd, Stephen; Adebeshin, Keji; Kang, … - In: Journal of Fashion Marketing and Management: An … 23 (2019) 2, pp. 277-295

Purpose: The purpose of this paper is to advance the theory and practice of luxury and masstige brand advertising effectiveness by decoding symbolism imbedded in fashion advertising. Design/methodology/approach: This research employs a semiotic analysis of masstige brand advertising to discover...

Persistent link: https://www.econbiz.de/10012074763

Sales associate's appearance : links to consumers' emotions, store image, and purchases

Kim, Jae-eun; Ju, Hae Won; Johnson, Kim K. P. - In: Journal of retailing and consumer services 16 (2009) 5, pp. 407-413

Persistent link: https://www.econbiz.de/10003875630

Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification

Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881

Persistent link: https://www.econbiz.de/10009579956

Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement

Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313

Persistent link: https://www.econbiz.de/10011417729

The impact of moral emotions on cause-related marketing campains : a cross-cultural examination

Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90

Persistent link: https://www.econbiz.de/10009717254

Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations

Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385

Persistent link: https://www.econbiz.de/10010245239

Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing

Kim, Jieun; Kim, Jae-eun - In: Journal of fashion marketing and management 18 (2014) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10010384291