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Management von Produkt-PR : ein situativer Ansatz
Dick, Marco - 1997
Persistent link: https://www.econbiz.de/10000975602
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Marketing the unknown : developing market strategies for technical innovations
Millier, Paul - 1999
Persistent link: https://www.econbiz.de/10001354131
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Tageszeitungen und Online-Medien : elektronisches Publizieren als produktpolitisches Instrument der Verlage
Lehr, Thomas - 1999
Persistent link: https://www.econbiz.de/10001370925
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Tourism and hospitality marketing : a global perspective
Hudson, Simon - 2008 - Online-Ausg.
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality …
Persistent link: https://www.econbiz.de/10013208186
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Research frontiers on the international marketing strategies of Chinese brands
Chen, Xi (contributor); Hu, Zuohao (contributor);  … - 2017
perspectives of international marketing : standardization versus adaptation / Zuohao Hu -- 4. Characteristics and formation …
Persistent link: https://www.econbiz.de/10013181513
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The product manager's desk reference
Haines, Steven - 2021 - Third edition
"Introducing the next generation model for product management excellence! You're firmly planted in the digital age-but has your company or organization kept pace with today's profound transformation in products and services? In this fully revised edition of his hugely successful bestseller,...
Persistent link: https://www.econbiz.de/10012321869
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Marketing mistakes and successes
Hartley, Robert F. - 2009 - 11. ed.
Persistent link: https://www.econbiz.de/10003752238
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Product policy in markets with word-of-mouth communication
Godes, David - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 267-278
Persistent link: https://www.econbiz.de/10011646431