Tourism and hospitality marketing : a global perspective

Simon Hudson

This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer

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Year of publication:	2008 ; Online-Ausg.
Authors:	Hudson, Simon
Publisher:	Los Angeles, Calif : SAGE
Subject:	Tourismuswirtschaft \| Tourism industry \| Gastgewerbe \| Hospitality industry \| Tourismusmarketing \| Tourism marketing \| Marketingmanagement \| Marketing management \| Produktmanagement \| Product management \| Verkaufsförderung \| Sales promotion \| Welt \| World \| Marketing \| Tourismus

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Extent:	Online Ressource (xv, 467 p.) ill., map, ports.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer
ISBN:	978-1-4462-8014-0 ; 978-1-4462-8014-0 ; 978-1-4129-4686-5 ; 978-1-4129-4686-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208186