/methodology/approach – A review of extant literature is undertaken and examples of innovation and failure in three festivals are used to … the dual challenges of embracing innovation and avoiding failure will determine the future of festivals, so it is vital … and limited information available to festival managers regarding the nature of festivals that facilitate innovation or …

Purpose – The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the … festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world …. Festivals’ features as tourist products explain how they are perceived as innovative. Practical implications – These existing …

This book explores how festivals and events affect urban places and public spaces, with a particular focus on their … problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as … and places. Festivals are often used by municipal authorities to break down symbolic barriers that restrict who uses …