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Organizational attachment : conceptualization, measurement, and incremental prediction of work attitudes and outcomes

Feeney, Justin R.; Gellatly, Ian R.; Goffin, Richard D.; … - In: Journal of personnel psychology 19 (2020) 3, pp. 113-124

Persistent link: https://www.econbiz.de/10012303126

The theory of attachment in contexts of public and social marketing : study of the program "Portugal Sou Eu"

Cardoso, Ana; Sousa, Bruno - In: CSR and sustainability in the public sector, (pp. 95-110). 2020

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Consumption attachments of Brazilian fans of the National Football League : a netnography on Twitter interactions

Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de - In: Innovation & management review 17 (2020) 3, pp. 251-266

social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated …. Originality/value The study presents how a media brand imbricated in the American culture has been the target of attachment by …

Persistent link: https://www.econbiz.de/10012262349

Achieving customers' repurchase intention through stimuli and site attachment

Prodanova, Jana; San-Martín, Sonia; Jiménez, Nadia - In: Journal of organizational computing and electronic commerce 30 (2020) 3, pp. 187-208

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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11

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The role of attachment in emigrants tourism destination choice : a perspective on ethnic tourism

Sousa, Bruno; Santos, Rossana; Azevedo, Diana - In: Enlightening tourism : ET ; a pathmaking journal 10 (2020) 1, pp. 1-27

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Enhanced brand credibility of American athletes with international teammates

Zhou, Yilun; Tainsky, Scott - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 63-74

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The relative impacts of experiential and transformational benefits on consumer-brand relationship

Trudeau H., Sabrina; Shobeiri, Saeed - In: The journal of product & brand management 25 (2016) 6, pp. 586-599

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Relational models and engagement : an attachment theory perspective

Byrne, Zinta S.; Albert, Lumina; Manning, Steven; … - In: Journal of managerial psychology 32 (2017) 1, pp. 30-44

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Exploring the link between brand love and engagement through a qualitative approach

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