Meuthia; Lita, Ratni Prima; Rahmahdian, Rini - In: Cogent business & management 10 (2023) 3, pp. 1-32
This study aims to analyze the main effect of perceived scarcity and perceived price on the panic buying behavior of palm oil in Indonesia. Perceived control and consumer anger also investigate as consequences of perceived scarcity. This study uses explanatory research quantitative analysis...