The sales impact of using handheld scanners : evidence from the field
Year of publication: |
2020
|
---|---|
Authors: | Grewal, Dhruv ; Noble, Stephanie M. ; Ahlbom, Carl-Philip ; Nordfält, Jens |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 527-547
|
Subject: | handheld scanners | embodied cognition | retail technology | eye tracking | perceived control | shopping enjoyment | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Visuelle Wahrnehmung | Visual perception |
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