Purpose – The purpose of this paper is to study whether the effectiveness of innovation in improving a firm's performance varies in different competitive situations and to analyze whether the competitive forces act as a motivator or as an inhibitor. Design/methodology/approach – The paper...

Purpose – The main purpose of this paper is to analyze which relational resources and capabilities are determinant in fostering innovations and to what extent these innovations are relevant in achieving superior business results. Design/methodology/approach – The proposed hypotheses are...

Purpose – The purpose of this paper is to study empirically the relationships among organizational culture and product innovation. Design/methodology/approach – The paper formulates some hypotheses from the literature review. These hypotheses are tested using structural equations modelling...

Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. In this sense, the main purpose of this paper is to validate the CETSCALE as a...

With the use of unilateral control, the leader in a channel dyad (source) leads the activities of its partner (target) to achieve its own goals. Although there are numerous studies that have found a positive effect of a company's unilateral control on its own performance, the effects on the...

Purpose – This paper aims to examine whether order and scale of market entry influence a new product's market and financial performance, and how marketing and R&D resources strengthen or weaken these effects. Design/methodology/approach – Through a mail survey, data were collected on a...