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Most location investments in retailing are frequently viewed as resulting from a combination of objective site assessments and decisions by individual organizations. They are also influenced, however, by the relationships between retailers, developers, financiers and planners, among others. Such...
Persistent link: https://www.econbiz.de/10014803779
Despite some significant success stories, there has been only a slow diffusion of awareness of the benefits and application of site evaluation techniques in general, and the application of geographical information systems (GISs) in particular. Four types of factors that have hindered the...
Persistent link: https://www.econbiz.de/10014803794
Much of the existing literature on location does not address the problems faced by retail organizations at a strategic level, largely because it has tended to concentrate on the technical and policy issues relating to the evaluation and development of new sites. The reason for this lies largely...
Persistent link: https://www.econbiz.de/10014803853
Research into store image, market positioning and store choice has mainly been carried out in supermarkets or department stores and only a limited amount in speciality retailing. This study uses conjoint analysis to examine the way consumers choose where to purchase menswear fashion clothing,...
Persistent link: https://www.econbiz.de/10014803888
The paper argues the need for an appraisal of the symbolic meaning of the “pub” and derivative managerialist concepts from the perspective of the consumers’ experience. Set against background developments of the “pub”, the paper explores the use of semiotics as a means of examining the...
Persistent link: https://www.econbiz.de/10014987333
Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of...
Persistent link: https://www.econbiz.de/10014946653
Persistent link: https://www.econbiz.de/10012188921
Purpose: Effects of stockouts on purchase decisions have been examined from a variety of perspectives; little is yet known about how consumers react to stockouts in online shopping contexts. The present study investigates how stockout reactions depend on a consumer's mindset and familiarity...
Persistent link: https://www.econbiz.de/10012276739
Purpose: This paper aims to discover how consumers process an innovative set of systematically varied service trial offers and how this affects their learning and interaction as precursors to customer engagement. Design/methodology/approach: The research uses experiments that manipulate...
Persistent link: https://www.econbiz.de/10012077245
A recurring issue in the discourse about choice modelling is the role of consideration sets. Many scholars have proposed that consumers will follow a twostage decision process. This paper argues that in spatial choice contexts the role of the consideration set may largely depend on the decision...
Persistent link: https://www.econbiz.de/10010289582