Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10013168133
Persistent link: https://www.econbiz.de/10013194537
This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing. It aims to reveal whether consumers' psychographic characteristics impact their attitudes towards private labels, which are in the...
Persistent link: https://www.econbiz.de/10012421994
Persistent link: https://www.econbiz.de/10011612582
Private labels have been present on the market since 19th century but their intensive market growth began in the last thirty years after retailers realized what their potential could be in the fight against ever-growing competition. Their market growth has not been distributed equally thought...
Persistent link: https://www.econbiz.de/10011007047
Persistent link: https://www.econbiz.de/10011007116
Persistent link: https://www.econbiz.de/10014289824
Persistent link: https://www.econbiz.de/10015080825