Šeric, Maja; Gil-Saura, Irene; Ozretić-Došen, Đurđana - In: International Journal of Contemporary Hospitality Management 27 (2015) 5, pp. 958-979
Croatian hotels. Design/methodology/approach – The study uses survey methodology to assess IMC, approaching managers and guests … in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level … – Managers need to adopt a holistic vision of marketing communications and regularly analyze consumers’ opinions to understand if …
