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clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …
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Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups. Design/methodology/approach: Data were collected from 646 South African wine consumers by means of a...
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