Huang, Jian; Leng, Mingming; Liang, Liping - In: European Journal of Operational Research 220 (2012) 3, pp. 591-609
its extensions, (iv) the diffusion models, (v) dynamic advertising-competition models with other attributes, and (vi … reveals that the diffusion models have not been used to analyze advertising problems in supply chain operations, which may be … advertising problems have considered the supply chain competition. We also find that very few researchers have used the diffusion …