This article analyses the emergence of a new trend in local marketing communication and PR in the Czech Republic. After the decline of public trust after the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud (Edelman, 2013). Anti-corruption...

Le journalisme, comme tout autre profession a développé un ensemble de représentations qui ont comme objet son activité spécifique. À l’aide de ces représentations, les journalistes peuvent se légitimer sur le plan social en montrant une certaine mission et un ensemble de normes qui...

This report presents new evidence relating to the effects of climate policy in Europe, particularly the European Union Emissions Trading Scheme (EU ETS). The evidence is based on new data from almost 800 phone interviews we conducted with managers in manufacturing plants in six European...

Moral doctrines and ethical patterns have a strong historical character, the society taking upon itself certain behaviour values and criteria, depending on the stage of development, on its productive features. The business pattern anchored exclusively in the competition for productivity, profit...

The business, as a profitable organization must become ethical in order to survive in a globalized world. It is true that in the last decades businesses have changed dramatically because of the remarkable changes from all fields of activity. However, the most important factors were some subtle...

In our age, Internet is the biggest information network in the world; it consists of a set of heterogeneous networks from over 100 countries displaying huge amounts of virtual resources; it provides facilities such as email, file transmission protocol (ftp), workgroups discussion or chat,...

Reality has proved that the market economy is based on business ethics, on the high productivity of the labor, on the rigorous organization of the business activity, on the responsibility of the partners for the commitments made on paper or verbally, on the capacity of the business people to...

Business relations ethics is a procedure theoretically necessary and of a great social importance, which, starting from the analysis of “what this is”, points out the moral experience in a controversial domain of the human action, “what should this be”, as for the businesses to be...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum...

The reflection capacity of values in the taking decisions process, to govern the way that these values and decisions affect the various groups of partners and to establish the way that the managers can use these observations in the company’s daily conditions, represents the named business...