The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-Corruption Fight as Marketing Tool
Year of publication: |
2013
|
---|---|
Authors: | Kollmannová, Denisa Kasl |
Published in: |
Central European Business Review. - Vysoká Škola Ekonomická v Praze, ISSN 1805-4862. - Vol. 2013.2013, 1, p. 15-20
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | public relations | reputation management | marketing communication | anti-corruption | social responsibility |
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