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From "participant" to “friend” : the role of Facebook engagement in ethnographic research

Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434

Persistent link: https://www.econbiz.de/10011814279

Reflecting on the use of ethnographic methods in the study of mergers

Teerikangas, Satu; Reynolds, Noelia-Sarah - In: Advances in mergers and acquisitions 17 (2018), pp. 1-29

Persistent link: https://www.econbiz.de/10012154784

Business ethnography : inducing liminality in pursuit of innovation

Wall, Patricia; Englert, Jennifer - In: Journal of business anthropology 5 (2016), pp. 58-76

Persistent link: https://www.econbiz.de/10011928912

Lived experiences about car sharing in young adults : emerging paradoxes

Magnani, Giovanna; Re, Beatrice - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 207-229

Persistent link: https://www.econbiz.de/10012305793

Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research

Goulding, Christina - 2005

/methodology/approach – The paper examines three qualitative methodologies: grounded theory, ethnography, and phenomenology. It compares and …

Persistent link: https://www.econbiz.de/10009458953

Toward a methodology for studying leadership-as-practice

Raelin, Joseph A. - In: Leadership 16 (2019) 4, pp. 480-508

This article is intended as a conceptual and practical foundation for those who wish to conduct research in the area of leadership-as-practice. Rather than offer a single methodology for studying how social and leadership activity is carried out in everyday life, it details a pluralistic set of...

Persistent link: https://www.econbiz.de/10013502136

Relationship advertising : how advertising can enhance social bonds

Malefyt, Timothy de Waal - In: Journal of business research : JBR 68 (2015) 12, pp. 2494-2502

Persistent link: https://www.econbiz.de/10011399533

Using ethnography of communication in organizational research

Kalou, Zoi; Sadler-Smith, Eugene - In: Organizational research methods : ORM 18 (2015) 4, pp. 629-655

Persistent link: https://www.econbiz.de/10011373969

Reflecting on the reflective conversation

Dougherty, Deborah Jane - In: Organizational research methods : ORM 18 (2015) 4, pp. 606-611

Persistent link: https://www.econbiz.de/10011373986

Food safety regulation and small processing : a case study of interactions between processors and inspectors

Buckley, Jenifer A. - In: Food policy : economics planning and politics of food … 51 (2015), pp. 74-82

Persistent link: https://www.econbiz.de/10011326691

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