Lai, Guoming; Debo, Laurens G.; Sycara, Katia - In: Manufacturing & Service Operations Management 12 (2010) 1, pp. 33-55
With a posterior price matching (PM) policy, a seller guarantees to reimburse the price difference to a consumer who buys a product before the seller marks it down. Such a policy has been widely adopted by retailers. We examine the impact of a posterior PM policy on consumers' purchasing...