Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1051-1061
Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label”...