Despite the potential energy savings and economic benefits associated with compact fluorescent light bulbs (CFL's), their adoption by the residential sector has been limited to date. In this paper, we present a theoretical model that focuses on the agents' ability to perceive the correct cost of...

Enterprises are now facing a new challenge: the incorporation of environmental subjects in the management and in the decision making process of enterprises. There are several factors which have induced the Economy of the enterprise and Marketing to introduce environmental subjects in its...

Many policy interventions in the environmental sector aim at changing environmental preferences, because these provide the basis for adopting environmental conservation behavior or technologies. To evaluate these changes, standard measurement tools in survey-based impact evaluations have their...

This study aims to analyze the effects of inhibiting factors (i.e., habits, skepticism, and lack of availability) and green knowledge on the purchasing behavior of environmentally friendly products. This research also explains the moderating effect of green knowledge on the relationship between...