The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the...

Summary The paper addresses entry barriers for a new technology - hydrogen powered cars or cars with fuel cell engines - if the network of its filling stations is missing. We use Hotelling’s model of product differentiation to characterize a situation where an incumbent firm produces the old...