Dr. Brodie Ramin brings the story of the opioid epidemic into the era of fentanyl, which is the leading cause of overdose death in North America. From his perspective as an addiction doctor working on the front lines of the epidemic, Dr. Ramin discusses the disease and the cure.

The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ

The paper borrows inspiration from three main sources: international marketing research, semiotic theory and communication studies. It explores online marketing for pharmaceutical products related to taboo topics. A qualitative analysis of a German Web site brings out strategies employed to...

Purpose – The aim of this paper is to understand discursive strategies used by organizations to restore their fading legitimacy. This longitudinal case study is built around two events representing a threat to the legitimacy of the pharmaceutical industry. This study describes some subtle...

Describes a research project carried out within the Manchester Royal Infirmary (MRI) to evaluate and improve the recycling and disposal of pharmaceutical products. Discusses supply chain management practices in the National Health Service and, in particular, focuses on the concept of reverse...

Scheduling systems can be developed to model all the significant processes in a business and desktop computers have the power to generate integrated schedules designed to realize optimized throughput. However, the step from design and development to installation and operation introduces the...

There’s something quite noble in the raison d’etre of an organization which says it “dedicates itself to humanity’s quest for longer, happier, healthier lives” – as Pfizer, the world’s biggest pharmaceutical company, proudly proclaims it does.

An understanding of the patterns of GP prescribing is important to those who play a role in the management of healthcare budgets. This paper analyses the contrasts and overlaps between the perceptions of healthcare managers and actual prescribing behaviour. While there are aspects of prescribing...

Addresses the issue of the adoption of generic drugs by general medical practitioners in the National Health Service in England. The adoption and buyer behaviour of GPs is of central importance to the pharmaceutical industry and to the Government. Reports research based on the theories of...