Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Arthur G. Cook
| Year of publication: |
c2006
|
|---|---|
| Authors: | Cook, Arthur G. |
| Publisher: |
Aldershot, England : Gower |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Innovation | Marktforschung | Market research | Prognoseverfahren | Forecasting model |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | Online-Ressource (xvii, 141 p) ill 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 135-137) and index Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 978-0-566-08675-5 ; 0-566-08675-1 ; 978-0-566-08675-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673757