Purpose – The objective of this case study is to present the Israel Cancer Association's (ICA) focused approach to … promoting the concept of fighting breast cancer, using an integrated marketing communication (IMC) strategy. Design … the objective to fight against breast cancer has increased by more than 20 percent since the campaign was launched. As a …

types of cancer screening, one of which would be available only to members of the opposite sex. Findings Over two-thirds of …

production in a university-based clinical research project that sought to identify novel cancer predisposition genes through … whole genome sequencing in individuals at high risk for cancer. In-depth interviews with 24 adults who donated samples to …

the processes of change during the Cancer Services Collaborative Improvement programme instituted by the Department of …

Purpose – A performance management system has been implemented by Cancer Care Ontario (CCO). This system allows for the … monitoring and management of 11 integrated cancer programs (ICPs) across the Province of Ontario. The system comprises of four … – The performance management system is a practical and sustainable system that allows for performance improvement of cancer …

the UK but has been particularly evident in the health sector or NHS. Cancer services represent an important and early … example, where managed clinical networks (MCNs) for cancer have been established by the UK National Health Service (NHS) as a … governance. Design/methodology/approach – The paper discusses evidence from five case studies of MCNs for cancer in London …