Israel Cancer Association: promoting the fight against breast cancer with IMC strategy
Year of publication: |
2008
|
---|---|
Authors: | Herstein, Ram ; Mitki, Yoram ; Jaffe, Eugene D. |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 2.2008, 1, p. 63-75
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cancer | Integrated marketing communications | Stakeholder analysis | Corporate identity | Israel |
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